Design inherently requires a process. Great artifacts rarely just materialize. Even great ideas, off the top of your head, are a result of years of experience and contemplation.

The best solutions come from an intimate knowledge of the variables that create the experience. Motivated by the people who will be influenced by the product, digital or physical.

A pragmatic assessment of the variables observed. Connecting the dots and identifying opportunities.


A time to play, where unconventional ideas are materialized and boiled down to fit the constraints.


The part of the process where you put your ideas to the test. Creating lo-fi representations to assess the validity of your solutions.



This is how I choose to phrase my process, it's nothing new, only based off the greats.

The relationship with the task is best built hands on. Human perception is a fickle thing and too easily warped from reality because of preconceived notions. Secondary research is essential to any project, however it does not depict the entire picture.

This step creates the framework for the project. Determining the parameters and design constraints that will guide you to the solution.

Collaboration is key during this phase. When others weigh in more rounded concepts are created. These ideas generally hew closer to the variables originally established. 

A time to not prove yourself right but to conduct an unbiased evaluation of the solutions proposed. 

An analysis of the findings from the user testing results will now inform next steps as the protyping and testing is repeated.

A phase dedicated to recollecting thoughts and looking back to the beginning to make sure where you ended up was correct. The prototypes created previously were probably not without their failures.

The world is in constant flux, public opinions come and go. The comfortable option is to say it's never finished and to continue updating and adjusting for the times. This is not practical nor lucrative.

Our designs must look to the future, not to be based off trends, instead to interpret the  weak signifiers and diegetic prototypes of the future to find the best solution.